Audience Profiles

Audience Profiles

My magazine is aimed at 16-25 year old people. This is because of the content inside the magazine being more driven towards a younger audience. It is aimed at festival goers as it has all the latest information on festivals and gigs. There will be articles on new indie/alternative bands and artists as well as articles on more established artists. I am aiming for a relatively short magazine of 50-75 pages, however it will have no ads so will be purely useful and entertaining information. This short, stylish magazine will appeal to my target market.



Below I have created some examples of the type of people who would read my magazine.


Name: Aran Smith
Gender: Male
Age: 18
Interests: indie and rock music, tennis, attending festivals and gigs, cooking and playing guitar.
Favourite shops: Apple, American Apparel, Top Man, Well Gosh.
Favourite bands: Oasis, Blur, The Strokes
Qualifications: A levels in media, english language and cooking.
Occupation: waiter at high up restaurant
He also is very into social media and often posts on Facebook, Instagram and Tumblr.


Name: Emma Jones
Gender: Female
Age: 20
Interests: indie music, attending festivals and gigs, writing songs, singing.
Favourite shops: New Look, ASOS, Phix
Favourite bands: Arctic Monkeys, Bastille, The Strokes, The Killers
Qualifications: A levels in art, english literature and biology.
Occupation: works at New Look
She also has a YouTube channel and posts videos weekly of her singing.

Magazine Pitch

Analysis of magazine covers

25 Word Pitch

25 Word Pitch

Indie/Alternative music magazine called 'The Vine'; It is aimed at 16-25 year olds who are into different/new fashion and music. Inspired by DIY and The Wire.

Identifying my magazine genre

The genre I have decided to focus my magazine on is general Indie music. I have chosen this because Indie musicians are more quirky and interesting just as I would like my magazine to be. There is no other genre like Indie it's unique and ever changing style makes their music interesting.
An example of an Indie band is the Arctic Monkeys they are 4 fashionable males, their lead singer Alex Turner is the front of the band and has changed his style a number of times by changing his hair and other things. The rest of the band also have different unique looks that when put together work perfectly. Their always evolving style interests me, you can hear through their Indie rock music that they have a unique sound. They have a lot of fans for an Indie band possibly the biggest Indie band in existence. Their fans often look up to them not just because of their music but their style too.

The 1975 are another indie band, their style is also unique less smart than the Arctic Monkeys' but more casual. They attract all sorts of people to their music as it is different but has become very popular in the last few years.

Examples of Indie music magazines

Language Register

Different styles and genres of magazines make different language register decisions. For example a magazine directed at a younger hip-hop audience would be more colloquial, use more slang and possibly use phrases only their target market would understand. The 'Vibe' magazine would be a great example of this as it is directed at a younger audience. However if the magazines target audience is a little older like 'DIY' the language will be more formal and civilised as an older audience is more comfortable with more text which leads on to talking about the size of the text; the text in a more civilised magazine such as 'DIY' would be smaller as they would need to fit more in. As you can see below 'DIY' has more writing in it's articles than 'Vibe' which is in a larger font which means there is less writing, this is because it is directed at a younger audience who do not like reading long articles. As you can see 'DIY' goes for a simplistic design because it's audience is more into civilised design. 'Vibe' is still using a stylish design but it has a few more features that are more eye catching to grab the readers attention. I have decided I am going to adopt a minimalistic design with a relatively formal tone, I will include a few phrases or words which the target market can relate to as well to make the magazine seem more familiar.

VIBE double page spread

DIY double page spread

Colour Pallets and Fonts

Colour Pallets

This first palette would make my double page spread more summery feeling with the blues representing the sky and the orange with the sun. This could give off a more chilled feeling and be good for a festival magazine. Although it is probably too hectic for a simple indie music magazine.

The next pallet is very colourful, it has a wide range of colours which makes it interesting to the reader. The problem would be pulling off a magazine with so many colours, it could look too cluttered and even childish.

This third pallet is very simple and would give off a sophisticated look with a flare of wildness. The green would be used to grab the readers attention and the other shades would be used to build the rest of the magazine. The only problem is the lime green is quite a harsh colour and could be overwhelming.

I have decided to use this pallet it would be great for my double page spread because it is simple. The red could be used to get readers to focus on certain parts and the other colours can be used for the rest of it to make it minimilistic. Having just one main colour readers can focus on with a greyscale background would be very effective at keeping their attention.

Masthead Fonts: 

Strap lines and Cover lines: